Sweep is a recently established content marketing agency in Hamburg, working with global sports organisations. We based their visual identity on a playful translation of the company name, while also referencing a particular tactical move in American football. We drew a customised wordmark and created a library of graphic elements that can be used in applications. In addition to the primary wordmark, we designed a shorthand icon based on the customised lettershape 'e' to be used at smaller sizes. A bold and energetic colour scheme complements the dynamic typeface.