Client

Practico (London, UK)

Year

2023

Scope

  • Visual identity
  • Art direction
  • Illustration
  • Graphic design
  • UX/UI design

We have worked with Practico for more than ten years, helping them launch their brand, designing their visual identity and printed matter, and developing their website. As the latter needed a makeover due to new technical, legal and practical requirements, we also took the opportunity to refresh their identity.

We adapted the corporate colour palette, introduced some typographic changes, and further developed the illustration style that has evolved into a key element of the firm's communication.

Photography: Neil McDiarmid