● Visual identity
Keepr is a digital sports content platform developed by Lagardère SE. It powers mobile content apps from some of Europe's biggest football clubs. Our task was to design a visual brand to make Keepr recognised as a stand-alone product, and raise its profile internally.
Through workshops with the Keepr team we formed a product vision. Keepr needed to move away from being positioned and perceived as an API, and be rethought as a product that will “enable unique, personalised, and business-relevant fan engagement”.
Using sports terminology to describe the character of Keepr provided us with a narrative that was understood and relevant both to the product team and the actual end-user. We used Lagardère SE's signature colours to connect to the mother brand.