Client

Antares Project (Kiel, DE)

Year

2023

Scope

  • Brand narrative
  • Visual identity
  • Art direction
  • Illustration
  • Website design
  • Graphic design
  • Motion design

Edupool allows schools and learning centres all across Germany to access safe educational media from leading content publishers. As part of a general redesign of the product UX and the implementation of a new marketplace area, we created a new identity that enables Edupool to stand alone as a strong and mature brand.

To promote the launch of a new initiative to create a public marketplace on the platform, we created a series of idents that highlight the new visual identity and introduce the new product design.

The brand narrative was developed with stakeholders through a series of Theory of Change workshops. It forms the basis for the brand's design strategy, and serves as a platform for all communication.

Edupool Marketplace launch idents produced for the Didacta trade fair.