Brand development + Visual identity + Website, London (2011/2016)
We have worked with Practico, previously Ellis Grant, since 2006. In 2011 we helped them embark on a rebranding process. We were involved during all stages of shaping the new brand, from naming to stationery design. Since forming, the firm has established itself as UK's leading law costs consultancy.
We continue to collaborate closely with the firm and recently worked on a brand refresh where we expanded their visual identity, redesigned their website and created new promotional material.
Brand strategy, naming, visual identity, graphic design, website, video production.
Photography by Antonio Olmos, Code by Christian Angermann, Copywriting by Peter Whitby
Project featured in Logo Construction (Harper Collins, 2012).
During the recent brand refresh, we worked closely with Practico to define their core idea. We realised that everything Practico does, and what differentiates them from competitors, comes down to one key idea: simplification.
It’s what motivated their trailblazing effort to establish data visualisations as a core element in their reporting, it’s the foundation for preparing optimised budgets, and it’s integral to enable Practico to offer critical advice on bills.
We redesigned Practico's website and developed a flexible and responsive CMS-driven site which allows Practico to manage content easily.
It's about time
For the launch of Practico's new website, we produced a video that charts Practico's journey and commitment to reimagining costs.
The Costs Briefing
We reworked Practico's newsletter into a magazine. We designed a masthead and created illustrations, turning a generic piece of communication into an engaging and recognisable editorial item. The elegance of the new typeface, Brenta, is highlighted in both headlines and body text.